Posts by edgi@otago.ac.nz

Mukbang, which translates to ‘eating show’, refers to an online trend in which hosts share video recordings of themselves eating large quantities of food. Videos of this genre originated in South Korea as early as 2010 before being introduced to mainstream American YouTube channels in around 2015. Mukbang has since seen a rapid increase in…

K-Pop, short for Korean popular music, has a growing international following. Not only does K-Pop have a distinct sound, but it is often packaged with captivating visuals like choreographed dance routines, colourful outfits, and vibrant music videos. K-Pop’s passionate fans gather online and in person to share stories about their favourite K-pop stars, often referred…